My involvement:
Re-Brand
Signage
Newsletter Template
Email Signatures
Social Media Launch
Gift Vouchers, Leaflets, Business Cards
Holly Swift | Operations Director Elite Bridal UK
The rebrand that took a year and a lot of coffee!
I met Holly through the very first The Level-Up Club networking event, via a friend. I admired her from the second I met her. A coffee catch up later, Holly and I had properly hit it off, finding out we live similar personal lives - so understanding the sleepless nights matched with ambitious minds!
Elite Bridal was celebrating 25 years in business, and Holly knew exactly what she wanted next. A rebrand was right at the top of the list. It needed to feel like a heritage brand, modern but classic, something that honoured a quarter of a century of brides without looking stuck in the past. She also felt the brand needed a stronger strapline to sum up what Elite Bridal is really about.
After another coffee meeting, the project was agreed and I was off.
What followed was a lot of revisions, a lot of getting inside Holly's head, and a few roadblocks along the way. A rebrand for a business with this much history and this many stores was never going to be a quick job, and honestly, that's what made it right. Every decision was about getting it exactly where Holly wanted it.
And we got there. Elite Bridal now has a brand as warm, experienced and welcoming as the women who run it, ready for the next 25 years. Home for all brides.
Thank you Holly, for trusting me with something this big. Working with you has been an honour.
IN HOLLY’S WORDS “But Kate just got it.”
I went to Kate because, quite simply, she is the best at what she does! After 25 years in business, we made the huge decision to rebrand Elite Bridal. This wasn’t just about creating a new logo, it was about honouring our history while bringing a fresh, modern vision to life for the next chapter of the business.
I knew exactly what I wanted, but the challenge was that the vision was all in my head! I’ll be the first to admit I’m not the easiest client. I’m incredibly particular, I have high expectations and I know when something isn’t quite right.
But Kate just got it.
Her attention to detail, precision, creativity and incredible design eye are second to none. She took the time to understand not only what I wanted the brand to look like, but what it needed to represent.
From the smallest details to the bigger picture, Kate guided us through the entire process with patience, professionalism and genuine passion. Nothing was ever too much trouble, and she brought ideas to the table that elevated the brand beyond what I could have imagined.
When you’ve spent so many years building a business, trusting someone with its identity is a big thing. Kate understood how much this meant to me and treated the project with the same care and attention as if it were her own.
I’m so proud of what we’ve created together, and I couldn’t recommend Kate highly enough. An exceptionally talented designer and an absolute pleasure to work with.
Thank you, Kate, for taking the vision out of my head and turning it into something truly special!
Holly Swift, Operations Director, Elite Bridal UK
